| |AUGUST 20205Agriculture has been one of the few sectors that have survived the adverse impact of the pandemic. One of the branches of agriculture that has in fact undergone an ephemeral shift backwards is animal husbandry. Owing to the reduced demand for meat products, the market is witnessing a dip in sales and consumption of meat products. Furphies about the spread of coronavirus through meat consumption are the major reasons for the dwindling sale of these products. To allay these misleading concerns, several government organizations have taken measures to increase awareness about same and help the market get back its growth. Poultry industry which provides cheap source of animal protein has taken a quantum leap in the last few decades evolving from a near backyard practice to a venture of industrial promotion. As for milk production, India stands number one in world for total milk production with an average yearly growth of over 4 percent. The Indian animal husbandry market is projected to reach INR 7,600 Billion by 2024, exhibiting a CAGR of 11.8 percent by 2024.The leather industry in India represents a very large market and amongst the world's fastest leather markets. The strong growth in the leather market is expected to create a positive impact on the consumption of hides and skin which are used as raw materials in the production of leather. The woollen fabric industry in India is also currently experiencing growth both in terms of domestic consumption as well as exports. Looking to harness this potential, several players are vying to grab a larger share of the market. To bring thisspecial issue to fruition, we have studied this industry segment in-depth and have come up with the list of 10 Most Promising Animal Husbandry and Poultry Companies who have excelled in this field with their innovative approach. Having proven their dedication to quality and end-to-end addressal of customer requirements, these companies have stood out from the crowd. We look forward to receiving your feedback. Editoreditor@theindustryoutlook.comRising to the Challenge of Dwindling Consumption Vol 1 · Issue 12-3 · August 05, 2020Publisher Alok Chaturvedi Editorial Team Art & Graphics Ashok Kumar S Sivasankar Sales & MarketingIndranil ChakrabortyVirupakshi Pattarsales@theindustryoutlook.com Editorial Querieseditor@theindustryoutlook.comCirculation Manager Magendran PerumalCover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Mu-rugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2020 SiliconMedia Technolo-gies Pvt Ltd, All rights reserved. Repro-duction in whole or part of any text, pho-tography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Samrat PradhanAveek PalJanifha EvangelineSuchita Gonsalves
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